Tuckernuck, the D.C.-based retailer behind the love-it-or-hate-it wool tweed “Jackie” dress that was everywhere on Capitol Hill during campaign season, is making a move to become the go-to “life hack” for millennial women looking for a J.Crew alternative. ⁠ ⁠ It was ubiquitous during the White House Correspondents’ Association weekend—particularly its climactic Tammy Haddad–hosted garden brunch—and strewn across Butterworth’s, the center of the Republican social scene. Now, nine years after opening its first retail store in the district, its it’s set to unveil its second location this fall—on Madison Avenue.⁠ ⁠ While the brand has managed to quietly bootstrap a $100 million business by blending its own styles with curated third-party labels, multibrand retail is notoriously difficult, and scaling the company beyond its current brick-and-mortar location will take serious capital…⁠ ⁠ Puck’s retail expert Sarah Shapiro does a deep dive into the business of Tuckernuck. Read it at the link ...