Over the past decade, Emma and Jens Grede turbocharged the Kardashian/Jenner business empire—driving sales of denim, bodysuits, and even dish soap—while creating the blueprint for celebrity brands. But now, the alliance seems to be quietly unraveling.
Perhaps, this is just a matter of two families’ business interests naturally diverging. But what does this portend about the diminishing role of the Kardashains in popular culture?
Lauren Sherman dissects the partnership at the link in bio.
Photo: Neil Rasmus/BFA.com
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