If Baldonigate hurt Blake Lively’s haircare line, Blake Brown, the most recent nonsense with Taylor Swift may all but end it.
“Over the past month, weekly sales have hovered between $350,000 and $400,000, according to YipitData. Meanwhile, I’m told the brand isn’t even ranked in the top 50 haircare brands at Target,” Puck’s Rachel Strugatz reports.
Further, a person familiar with Blake Brown’s plunging sales tells Rachel the brand has become “a non-conversation” at Target: “It went from a $100 million brand to a $15 million brand.”
Rachel assesses Blake Brown’s prospects, at the link in bio.
Photo: Robert Kamau/GC Images
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