While other brands chase venture capital and fetishize hypergrowth, Alyssa Wasko’s upscale momswear brand, Donni—a staple at pricey preschool drop-offs in West Hollywood and Park Slope—is taking the slow and steady approach. ⁠ ⁠ Wasko’s L.A.-based team is tiny, with less than 15 employees, even though demand for their relaxed silhouettes has skyrocketed. According to Lyst tracking data, the brand saw 470 percent year-over-year growth, with a 79 percent jump in the past three months alone. Meanwhile, YipitData puts their revenue between $10 million to $20 million, without a single outside investor on the cap table and none on the immediate horizon. ⁠ ⁠ “Whether Wasko is brave, naive, or simply chasing a different definition of success, there’s no doubt that her approach is unique among her peers—even if the clothes themselves are essentially high-quality replicas of more expensive brands,” Puck’s retail expert, Sarah Shapiro, writes.⁠ ⁠ Read Sarah’s full dispatch on Donni, at the link i...