Fashion and beauty brands continue flocking to Substack. So far, a mix of founders (Hill House’s Nell Diamond, Loeffler Randall’s Jessie Randall, founder and Real Housewife Rebecca Minkoff…), brands (Tory Burch, Madewell, Rare Beauty, The RealReal…), and even founder-brand-influencer hybrid types, like Molly Sims from YSE Beauty, have all set up shop on the platform.
“It’s no surprise that fashion brands are meeting customers where they are—in this case, Substack, home to many style and shopping newsletters,” Puck’s retail expert, Sarah Shapiro, writes. “Of course, there’s a right and wrong way to get into blogging…”
Read Sarah’s full dispatch, at the link in bio.
Photo: Masato Onoda/WWD/Getty Images
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