Adidas is positioning its (pre-Liberation Day) Q1 results as a compelling turnaround tale, with revenue up 13 percent year over year to almost $7 billion.⁠ ⁠ The brand’s “terrace” shoes—particularly Sambas and Gazelles—have managed to transcend their athletic origins and can now be spotted on every coffee run from Brooklyn to Beverly Hills.⁠ ⁠ “Clearly, the brand’s fashion-focused sneaker strategy is paying off,” Puck’s retail expert, Sarah Shapiro, writes.“ Footwear revenue jumped 13 percent year over year compared to 2 percent growth in apparel.” But there’s risk to relying too heavily on one item…⁠ ⁠ Sarah digs into Adidas’s Sambas success, at the link in bio.⁠ ⁠ Photo courtesy of Adidas⁠ ⁠ #Fashion #Retail #Adidas #Sambas #Sneakers