When sports execs talk about ways to attract younger fans, they almost always reach for tactical solutions—from developing social media marketing campaigns to creating Gen Z attractions at the ballpark. But during a talk last week that Puck co-hosted with Tishman Speyer at their Studio at Mission Rock location, San Francisco Giants C.E.O. Larry Baer and Fox Sports senior V.P. of strategy and analytics Ben Valenta focused less on rights deals or on-field play than on what makes sports fandom meaningful and profound. As Ben put it, “Sports is the business of belonging.” Swipe through to relive the event, and head to the link inbox to read Larry and Ben’s full conversation with Puck’s sport business correspondent, John Ourand. Photos: Katie Ravas #Sports #SanFrancisco #SF #Giants #Media #FoxSports #LarryBaer #BenValenta #ZObyTishmanSpeyer