“Someone asked me recently why the sidelines of kids sports’ games are now fields of green ‘Ciao’ trucker hats, which made me wonder whether Clare V. headgear has reached peak saturation with soccer moms,” writes Puck’s retail expert, Sarah Shapiro.
“You may remember the Ed Hardy and Von Dutch trucker hats of the late ’90s and early aughts. The latest fad incorporates a D.I.Y. element, where the fun isn’t just in Stoney Clover Lane–style customization but decorating them afterward, with a glass of wine in hand (or a Shirley Temple, for the kids)—a sip ’n’ paint party, but for hats. In fact, my crafty Southern friends tell me that trucker hat parties are a thing across the South,” Sarah continues.
Sarah has her finger on the pulse of the trucker hat resurgence. Read her full dispatch, at the link in bio.
Photo: Stephen Lovekin/FilmMagic
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