Urban Outfitters’ newest experiment, Reclectic, is a secondhand/outlet concept selling fits from only its portfolio companies, from Anthropologie to Free People.⁠ ⁠ “The decision to model shopping at Reclectic as a sort of treasure hunt emerged from careful observation of what drives both social sharing, on platforms like TikTok, and purchasing behavior across their portfolio of brands,” Puck’s Sarah Shapiro explains.⁠ ⁠ “By studying which price points drive conversion, and analyzing what [portfolio brand] Nuuly customers are willing to pay to rent second-life garments, Urban has created something genuinely new… and distinctly Gen Z shopping. While other retailers treat excess inventory as a liability, Urban recognized it as their next hit, simultaneously solving a business problem and creating a new stand-alone concept.”⁠ ⁠ Read Sarah’s deep dive on Reclectic, at the link in bio.⁠ ⁠ Photo: Matt Stone/MediaNews Group/Boston Herald/Getty Images⁠ ⁠ #UrbanOutfitters #Reclectic #Retail #Fa...