Jon Buscemi, the serial entrepreneur behind sneaker brands Greats and Buscemi, as well as the Malbon Golf apparel brand, is stepping onto new turf with Redan, which is betting big on the white space in premium golf attire.⁠ ⁠ “Redan’s luxury play is part of a larger fragmentation in sportswear, with single-sport boutique brands flourishing as Nike’s once-dominant position weakens,” Puck’s retail expert, Sarah Shapiro, writes.⁠ ⁠ “The question for Buscemi is whether Southern golfers, who’d spend their last dollar on the latest Callaway pitching wedge before they’d put on a clean Peter Millar shirt, will embrace his high-end vision…”⁠ ⁠ Read Sarah’s full dispatch, at the link in bio.⁠ ⁠ Photo: Vince Sirico/Courtesy of Malbon⁠ ⁠ #Golf #Fashion #Retail #Redan #JonBuscemi