Late Friday, Skims announced that it was acquiring Skkn By Kim, the beauty line that Kim Kardashian created in 2022 with Coty.⁠ ⁠ “I’ve heard that the relationship between Kim’s team and Coty soured long ago, in part because Kim paid so little attention to the beauty line, especially after Skims became a unicorn,” Puck’s Rachel Strugatz reports. ⁠ ⁠ “The hardest part of creating a successful beauty line is the marketing and communications piece, which is where Skims excels. I’ve actually wondered why they haven’t been doing Kim’s beauty all along,” Rachel continues. ⁠ ⁠ “Whatever this new beauty line will look like, it can more or less be ‘Skims-branded’ beauty—think Skkn By Skims or SkimsSkkn.”⁠ ⁠ At the link in bio, Rachel reveals the numbers behind the deal.⁠ ⁠ Photo courtesy of Skkn⁠ ⁠ #KimKardashian #Skims #Skkn #Beauty