Peach is the summer’s preferred pink-adjacent color. It’s not neon, rosy, or Millennial—and it’s certainly not Barbiecore pink. ⁠ ⁠ “It’s likely that Chloé designer Chemena Kamali’s well-reviewed Spring/Summer 2025 debut helped inspire its current ubiquity with mass brands, as this particular shade is the Richemont-owned fashion house’s signature color,” Puck’s Sarah Shapiro writes. ⁠ ⁠ “Peach’s presence immediately indicates a floor reset into pre-Easter near-pastels. It showed up in my channel checks at J.Crew as well as Me+Em, Staud, Rico, and Cos.”⁠ ⁠ Read Sarah’s full dispatch on our peachy summer in retail, at the link in bio.⁠ ⁠ Photo: Peter White/Getty Images⁠ ⁠ #Fashion #Retail #Peach #Chloe #JCrew #Staud #Rico #Cos