apple has designed a series of new art-based #augmentedreality experiences around the 🌏, in partnership with newmuseum. Called [AR]t walk, participants will be able to experience digital pieces from 7 contemporary artists, including BMW Art Car artist Cao Fei (cao_fei), in store and out and about in select cities, brought to life in physical spaces using #AR. • #BMWGroupCulture
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Cc: designboom
🌈: #PipilottiRist, 'International Liquid Finger Prayer', a shimmering rainbow form & #CaoFei, 'Trade Eden' (2019), a 🎢 of sorts.