The charcoal trend is in full swing and it seems like a new charcoal toothpaste, brush, or rinse is launched almost every day. Charcoal is gaining traction so much that even large household companies launched their own charcoal products. Why? Because of it’s claims to whiten teeth. . . Sorry to burst the bubble but activated charcoal toothpaste doesn’t whiten your teeth, it harms your enamel 😱 . . Our clinical team dug into the research and it’s pretty clear this is what happens with charcoal products: . . 😠Ineffective at whitening teeth 😩Scratches the surface of enamel 😳Can lead to discoloration of teeth Check out the full blog post with the 🔗 link in bio, and what you can do if you’ve been using charcoal-based products. . . What’s been your experience with charcoal-based oral care products? . . #charcoaltoothpaste #toothbrush #toothpaste #beautyreviews #beauty #productreviews #health #wellness #beautytips #nowyouknow #healthyliving #antiaging