You know what’s cool in the world of guest quoting for the media?
When your name and story opens up a BBC article!
To open up the article is a huge pat on the back of a story-teller like me.
We all know how valuable that opening line is.
But what this media feature really shows you is the power of an UNSAID story.
An unpopular opinion that goes against the grain of current thinking.
I always like to teach you to share the “unsaid story,” with the media…
So you stand out in the sea of sameness and hook a journalist by sharing:
📣 What is NOT being said during a media discussion?
📣 What are people afraid of saying?
📣 How can you move the story on?
If you use my BBC feature as an example…the unsaid story is Horrible female bosses!
Everyone wants more gender diversity in the corporate world…
…but what happens if you have ALL of one gender and NO diversity.
That’s what Josie was exploring in this article.
I’d love YOU to get featured next.
If you want to meet the BBC journ...
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