Black Friday came early this year 💝👀 treat yourself to 40% off* the fan-fave Cognac Boss Plus™ Diaper Bag Backpack!! (And 30% off* the rest of the Cognac Collection, including the Itzy Mini Diaper Bag, Bottle Bag, Stroller Caddy and more)! Shop these deals and our top picks for holiday gifts at our link in bio ☃️ *T&C apply. See more on itzyritzy.com. #itzyritzy #itzyritzyforthewin #diaperbag #diaperbagbackpack #newmom #newparents #genzmom #earlycyberdeals #earlyblackfriday #earlyblackfridaydeals #blackfridaydeals #cyberdeals