@Formula1 has 831 million fans worldwide — most of whom never set foot on a track. So how does F1® keep that massive, global fanbase engaged and passionate 24/7? @DanielRicciardo how Formula 1® uses @salesforce understand their entire fan ecosystem and deliver perfectly timed, personalized messages to each one.
The result? A 25% boost in fan engagement.
Delivering the exact right experience to every single fan isn’t luck. It’s personalization. Discover how Salesforce helps F1® turn data into deeper fan connections, at scale:
salesforce.com/campaign/formula1
Resources & Links:
Learn about adaptive personalization at scale:
salesforce.com/marketing/personalization
Watch more episodes of Inside Formula 1®:
youtube.com/playlist?list=PLM1PGyhObvyQ
#Salesforce #Formula1 #DanielRicciardo #F1 #MarketingPersonalization #FanEngagement
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