The automotive industry is in the midst of a historical digital transformation. Today's vehicles are computers on wheels and customers who used to shop exclusively in the showroom can complete transactions online. Tune in to hear Harald Krüger, the former chairman and CEO of BMW and Jessica Geutner, Vice President of Strategic Customers at Salesforce discuss what companies need to do to navigate this uncertain terrain while balancing profitability with research and development as well as environmental initiatives. #Salesforce #BlazingTrails 00:00 Intro 01:06 State of the automotive industry right now 03:03 The changing relationship between consumers and car companies 04:10 The impact on the go-to-market strategy for auto companies 06:14 How Salesforce is thinking about the customer journey at all touch points 10:09 What EVs are going to do to the customer relationship and expectation 11:54 Automotive Cloud learnings and use cases 15:53 The growth mindset and techniques for leadership...