OneUnited, the largest Black-owned bank in the US, is on a mission to increase financial literacy, empathize with customers, and push for social justice. President & COO Teri Williams explains the key role that customer service played in a year of unprecedented change, and how Service Cloud helped anticipate customer needs and personalize their experiences. #Salesforce #SimplyPut #OneUnitedBank Watch more episodes of Simply Put on Salesforce+: salesforce.com/plus Simply Put: Discover how these companies used Salesforce technology to revolutionize their business and customer needs. 0:00 - Intro 1:37 - How OneUnited Bank is closing the Racial Wealth Gap 2:40 - How Salesforce helps OneUnited Bank empathize with customers 4:11 - Tip #1: Lead with empathy 4:50 - Tip #2: Automate the essentials 5:08 - Tip #3: Say goodbye to handoffs Subscribe to Salesforce: bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: salesforce.com Facebook: https://...