Learn how VP of Marketing Michael Rardon activates data across the company to win customers for life. #Salesforce #SimplyPut Watch more episodes of Simply Put on Salesforce+: salesforce.com/plus Simply Put: Discover how these companies used Salesforce technology to revolutionize their business and customer needs. 0:00 - Simply Put, VP of Marketing at JackRabbit 1:13 - How JackRabbit tailors products for customers 1:53 - How Salesforce helps JackRabbit’s budget spend 2:54 - Tip #1: Cohesion is key 4:05 - Tip #2: Know your KPIs then outdo them 4:46 - Tip #3: Put spend where it needs to go Subscribe to Salesforce: bit.ly/SalesforceSubscribe​​​​ Learn more about Salesforce: Website: salesforce.com​​​​ Facebook: facebook.com/salesforce​​​​ Twitter: twitter.com/salesforce​​​​ Instagram: instagram.com/salesforce​​​​ LinkedIn: linkedin.com/company/sale...​ About Salesforce: Salesforce is a customer relatio...