Ron Amram of Heineken USA created a data-driven approach to segmentation that changed how many of the world’s largest brands plan media and achieve targeted reach. Learn about Heineken’s two-year journey in advertising tech, and see how it creates more personalized and relevant customer experiences using data. #Salesforce #DataDriven Approach #CustomerExperiences Subscribe to Salesforce: bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: salesforce.com Facebook: facebook.com/salesforce Twitter: twitter.com/salesforce Instagram: instagram.com/salesforce LinkedIn: linkedin.com/company/salesforce About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.