Ready for color that’s bold, vibrant, AND long lasting? Our new semi-permanent formula is here 🖤 What more could you ask for? - 25% longer lasting color* - 3x less breakage** - 86% more shine*** - True Tone Fade *vs. Previous formula **vs. unwashed hair ***vs. Non-conditioning shampoo lizpintoemelo (she/her), frikinsick (she/her), and mattardell (he/him) are the models ✨ kaylacasee (she/her), jocglams (she/her), and brentondiallo (he/him) are the artists 🎨 #PulpRiotIsThePaint #PulpRiot #PulpRiotHair #PulpRiotColor #BrightHair #VividHair #HairInspo #HairArt #AltHair #AlternativeHair #AlwaysPulpRiot #Kaleidoscope #Prism #BuzzCut #ChunkyHighlights #PrismHair #KaleidoscopeHair