Level up your color game✨ Our upgraded formula is available at SalonCentric! Experience 12x the conditioning* power, 3x less breakage*, 86% more shine**, and color that last up to 50 washes. *vs. unwashed **vs. Non-conditioning shampoo #PulpRiotIsThePaint #PulpRiot #PulpRiotHair #PulpRiotColor #BrightHair #VividHair #HairInspo #HairArt #AltHair #AlternativeHair #AlwaysPulpRiot #Saloncentric