New formula, same energy! Our semis are better than ever with color that lasts 25% longer*, and 3x less breakage** all while fading true to tone. Find it exclusively at saloncentric! All shades will be rolling into our new formula over the coming year, stay tuned to see what’s up next! *vs. Previous formula **vs. Non-conditioning shampoo Content Description: 4 white graphics, each has four or 5 packages of hair dye and paint swipes on it with the words “New formula available now”. #PulpRiotIsThePaint #PulpRiot #PulpRiotHair #PulpRiotColor #BrightHair #VividHair #HairInspo #HairArt #AltHair #AlternativeHair #RainbowHair #HairColor #HairSalon #SemiPermanent #HairEducation #SalonCentric