It’s a horse show weekend! . We (because I’m sure Swatch is equally as grateful) are so proud to represent some really fantastic brands that make our every-day lives better and safer. . As a young aspiring semi-professional, when my platform just started to grow I reached out to every equestrian brand. I wanted a sponsor banner full of names at the shows. Then, as I started to curate little posts for a shirt here, a piece of tack there, I realized I didn’t really have a connection with those brands. . I’ve now limited those equestrian brands that I work with to those that I feel align with my values, make a quality product, and that I would likely purchase without the sponsorship. I’ve been able to develop relationships with the faces behind the brand. This has helped me garner long-term partnership. Hopefully, that content is more relatable to you guys, AND it’s easier to curate content because the voice behind really believes in the brand. When you do your outreach to work with the ...