Set a GUINNESS WORLD RECORDS™ title on February 19th with K18 for the most hair flips in 24 hours with #HairFlipK18! @K18 Hair will donate $20 for every hair flip, up to $200,000 to HairToStay—a nonprofit helping cancer patients prevent hair loss through scalp cooling PLUS: 5 people will win the full K18 lineup and a spot on their 2026 PR list How to make hair history with K18: Grab your K18 mask (or shop it at k18hair.com + Sephora). Record your hair flip with K18's “Flip It” song. Videos must be posted to Instagram or TikTok using #hairflipk18 on February 19, 2026 between 12:00 a.m.–11:59 p.m. EST to qualify. See you in GUINNESS WORLD RECORDS™ universe. #K18Partner #K18Results k18hair.com/pages/k18-hairflip-sweepstakes