‘She’s a mastermind when it comes to marketing’ Taylor Swift superfans show off their memorabilia and discuss the extent of their support, as the singer is in the middle of the European branch of her worldwide Eras Tour. Watch ‘Untold: The Rise and Rise of Taylor Swift’ on YouTube/@Channel4Documentaries or on Channel 4 streaming. #UntoldC4 #Taylorswift #Swift #Swiftie #Erastour #C4In