When the safe option is inconvenient, you incentivize risky behavior. And it’s the least resourced who are forced to take the biggest risks, while those facing only modest inconvenience often oppose even the smallest safety changes. The typical pedestrian or cyclist who dies isn’t a Lycra-clad road warrior. They’re usually someone with fewer options, forced to take risks just to get by. And one day, that risk doesn’t work out. #pedestriansafety #pedestrian #accessibility #carculture