This short film displays how marketers and data miners present a utopian depiction of the benefits of making one's data public and accessible online. The deceptive practices of retail brands and social media giants have concealed how our data is collected, stored, and sold to advertisers and other firms to make a profit. Every day, citizens are naked and exposed to the exploitative reality of the digital world. “The Garden of Eden” serves as a metaphorical fruit of knowledge to expose this reality and ultimately create more informed and consenting social media users.