💖This is just my body, not a trendy body/ Gonna be loved, baby!/ Just as I am.💖 On chaiofficialjpn’s new, ESG-inspired single “NEO KAWAII, K?” Mana says, “Neo Kawaii is about reclaiming self-esteem.” Watch the epic official video at the link in our bio. … Since the band’s inception in 2011, CHAI have developed a philosophy they call Neo Kawaii, in reference to the Japanese word for cute, a label typically bestowed upon women who maintain societally prescribed beauty standards. As young women, CHAI felt that any deviation from what culture considered kawaii was discouraged, and so Neo Kawaii emerged as a rallying cry against those oppressive standards. #chaiband #newmusic #kawaii #subpop