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Swedish influencer Matilda Djerf has apologised on Instagram after allegations were made by former employees that she created a culture of “psychological terror” at her fashion brand Djerf Avenue. 11 women have come forward to Swedish newspaper Aftonbladet, saying they were repeatedly yelled at by Djerf, forced to clean her private toilet, and accused her of making fatphobic comments. In the apology video and statement, Djerf says she “wasn’t ready” to run a business at a young age, and because of this, she “failed to be the leader” she wished to be. She also says she’s “extremely committed to getting it right” and “continuing to grow”. #matildadjerf #djerfavenue #influencer #fashion #djerf

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