Since Matilda Djerf’s company allegedly messaged content creators promoting dupes of their brand and worked to report their videos, the internet has been critical of Matilda. But should this business move to try and protect Djerf Avenue’s products mean the Swedish influencer is cancelled? Do we see men getting the same scrutiny?  🎥 @shamelesspodcast and @barefacedmedia have hot takes…  #djerfavenue #djerf #matildadjerf #djerfcontroversy