The last few years have seen an unprecedented rise in children with mental health problems. That's why Pudsey's temporarily removed his iconic bandana, to show that mental health issues are often less visible and to encourage conversations that can help. Our 'Behind the Bandana' campaign encourages conversations that can help keep a child's mental health on track. For tips and tools, head to the link in our bio. #mentalhealthawarenessweek #CiN #MentalHealth #MHAW #pudsey