Introducing the #BALMAINBLAZE. Following her finale appearance at September’s #BALMAINFESTIVAL, the iconic Cher stars in the campaign for the house’s latest icon: the Blaze. Inspired by Balmain signatures and the spirit of fearless pioneers, Olivier Rousteing’s newest object of desire blazes a trail into the future and invites his daring #BALMAINARMY along for the ride. Director: An Le for Now Open TV Creative Director: Olivier Rousteing Artistic Directors: Michail Pelet & Victoria Pavon Talent Representation: Sean Patterson for SAM Worldwide Agency Hair: Serena Radaelli Make up: Francesca Tolot Wardrobe style: John Kristiansen, Rosie Cappelluti & Marjan Malakpour Wardrobe assistant: Natalie Shaman