The future of beauty has arrived on Bourke Street – with a bang! 🎉 In 1997, we opened our very first MECCA in South Yarra, right here in marvellous Melbourne. Nearly 28 years later, we’ve opened the doors to our biggest, most spectacular store yet: 299 Bourke Street – our love letter to the city that started it all. There was magic. There was joy. There was so much beauty. A heartfelt thank you to everyone who lined up, glowed-up and danced through the doors with us on day one. This is just the beginning – and our incredible team can’t wait to welcome you soon. #MECCAmoment #BeautyOnBourke