Sydney Sweeney is facing criticism from female athletes over a viral advert for sports-prediction company Novig, which has drawn millions of views online. British sprinter Amy Hunt pushed back against the campaign after competing at the World Athletics Ultimate Championship, saying: 'This is what women in sport look like: 21.4. Muscles. Hard work, blood, sweat, tears.' Olympic swimmer Ariarne Titmus also criticized the advert, saying it was a 'kick in the face' to women who dedicate their lives to sport and questioning why 'sexualizing women's sport is still a thing.' The controversy has prompted athletes including gymnast Gracie Kramer and cyclist Sophie Capewell to share their own images and experiences of competing as women in sport. #sydneysweeney #novig #sydneysweeneyad #celebrity #controversy