Xbox Game Pass reportedly lost 'millions' of subscribers after Microsoft increased prices last year according to Xbox chief strategy officer Matthew Ball who spoke at Summer Game Fest. 'We shed millions of subscribers over the span of a few months,' Ball said, highlighting the backlash to the controversial price increase. Microsoft has not revealed how many users left the service or its current subscriber count. The exact scale of the decline remains unclear, but Xbox Game Pass had more than 34 million subscribers in February 2024. Despite the losses, the subscription service generated nearly $5 billion in revenue by July 2025, showing its continued importance to Microsoft's gaming business. #games #news #gamepass #microsoft