As Essence Fest continues to draw thousands of visitors to New Orleans, Coca-Cola is once again building on its decades-long partnership with the festival. Organizers say Coca-Cola’s “free experience” at this year’s Essence Fest will be bigger, more interactive, and more immersive than ever before. Coca-Cola Cultural Marketing Lead Stephanie Eaddy explains why this year’s experience is expected to stand out. #EssenceFest #EssenceFestival #CocaCola #NewOrleans #NOLA #MusicFestival #FestivalSeason #LiveMusic #CulturalEvents #SummerEvents #BrandActivation #Festivals