Overtourism is a real issue, and social media might be partially to blame…
While social media is certainly a powerful tool for discovering oft-overlooked spots and less-touristy areas, it can also have either an opposite or a boomerang effect. Already iconic and intensely-visited landmarks become even more crowded, and lesser-known gems suddenly start appearing on every alternative traveler's checklist. In either case, the end result is pretty much the same: huge crowds and a slew of identical Insta-pics.
With Europe-bound travel in full bloom this summer, countless bucket-list destinations and iconic landmarks are suffering its consequences. This year, all sorts of travel metrics—from air travel data, hotel bookings, and the sheer number of tourists—reportedly rose back to a comparable level to those of summer 2019 right before the pandemic hit and brought the entire industry to a halt. For more, check out our link in bio.
📸: lizprovencher
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