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These guests thought their early holiday shopping would be easy. Well, they were wrong. For two weekends in early November, The Grinch and his friends at Universal Orlando Resort contacted Monster XP to prank holiday shoppers. The Grinch decided to come to life through a living poster prank to spread the news about the Holidays at Universal Orlando Resort. Their reactions were caught by hidden cameras within this local Florida mall. Monster XP helped generate awareness for seasonal festivities at the Universal Orlando Resort with an interactive experience targeting holiday shoppers at The Florida Mall. Guests would approach what appeared to be a typical digital mall advertisement featuring The Grinchmas Who-holiday Spectacular, among other Universal holiday attractions. The Grinch would then come to life via remote live stream and interact with mall-goers to share his feelings on the season. ABOUT Monster XP is a full-service agency specializing in turnkey experiential and digital ac...
https://youtube.com/watch?v=BzSvuf3UDWk
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