Filmed at Universal Studios CityWalk Hollywood. Like Yule Log videos, these give you a perspective as if you're actually there. Universal Studios needed a lively and engaging route for visitors between the studio tour, cinemas, and theater. Jerde's design delivered much more. Universal CityWalk transformed the concept of an urban village into a vibrant mix of entertainment, services, and attractions. It serves as part entertainment district, urban street, tourist destination, and shopping hub, attracting 25,000 visitors daily. Cinema attendance has surged by 60%, and studio tour participation is up 15%. Although initially envisioned as a tourist hotspot, CityWalk has also become a local favorite, contributing to 67% of sales. Despite commanding the highest rents in the area, CityWalk maintains a 98% occupancy rate. With annual sales averaging over $800 per square foot—nearly three times the national average for regional malls—this success is no surprise. Clients: MCA Development Co.,...