H&M just cloned 30 of its models with AI.
And these aren’t just filters.
These are full-body digital twins that look indistinguishable from the real ones.
Now you’d think the human models would be super upset about this…
But here’s the crazy part…
They human models actually helped H&M create their own clones?!
Now H&M claims they’re gonna use these AI versions for approved campaigns.
And that the real models are gonna own the rights to their likeness...kind of like an athlete.
So they can make money whenever their AI twins are used, without having to travel or show up in person for the campaign shoots
If you’re a model…sounds pretty awesome.
But what about the entire industry around the models?
Make up teams, hairstylists, photographers.
AI twins could wipe out those jobs overnight.
And what about these models I show in the video? The ones that I just made using Midjourney in 5 minutes.
What’s to say brands won’t start using creating their own AI model vs using the digita...