Something crazy is happening with Stanley cups. They’ve become a status symbol. People are sleeping in parking lots waiting to pick up limited edition colors and are flipping on eBay for hundreds of dollars. It’s an absolutely wild phenomenon. Stanley has 10x’d its revenue over the last 4 years, all because they’re masters at taking advantage of opportunistic vitality and limited edition collabs. The made rare matter in a commoditized space. Thinking of calling this series “Make it make sense”…where I breakdown why a cult brand became a fan favorite. Lmk what you thought of this video! #stanley #stanleycup #stanleyquencher #momlife #waterbottle #brand #cultbrand #starbucks