Costco’s Kirkland Signature is officially the biggest consumer brand in the world. It did $58B last year alone, more than Nike and McDonald’s. As I dove deep on Kirkland, I realize that almost all of their products are actually manufactured by the household brands. Starbucks makes their coffee, Duracell makes their batteries, etc. Pretty mindblowing how much revenue they’re doing. And it was only created 30 years ago. #costco #costcofinds #kirkland #kirklandsignature #costcohaul #costcodeals #brand #cultbrands