Next up: Whalar's @JamieCentral, @YouTube's @shockallocca, and #WhalarTalent Coco Mocoe discuss how marketers can pivot from chasing trends to understanding what causes them to catch fire in the first place. #CannesLions2023 #WhalarAtCannes x @Adweek 👏 t.co/rXD57HVAuA