✨My pitching strategy before reaching out to brands✨ 1. DO YOUR RESEARCH. Put on your content strategist hat and look at their social media platforms to get a feel for what they are missing on their socials. They could be missing a demographic, organic testimonials, aesthetics, etc. 2. IDENTIFY AD TRENDS. In the brand world, it’s a competition so also research their competitors to see what is converting for them and what can be improved for them to make them stand out from their competitors to drive sales. 3. STRATEGIZE CONTENT IDEAS. Based on the brands’ vibe, offer content ideas that aligns with the brands to give them some perspective on what they can expect from you. In the UGC world, yes it is efficient to have a standard pitch, HOWEVER, your pitches should be customized and tailored to the brand every single pitch. Customized pitches have more of a response because the person you are emailing receives TONS of emails so you have to do your best to stand out. Quality pitching ...