To celebrate the centenary year of Le Mans, United Autosports launched a competition at the universityofleeds - just 30 minutes from our UK headquarters - asking design students to create a poster for the historic race. The winning design is by Joe Hardingham ( ding.designs ) and will be used as the team’s official race poster throughout the 2023 event. Joe wanted to modernise traditional race posters which often incorporate forced perspectives and the simulation of motion - instead focusing on a looping, ‘never-ending’ racetrack design to represent the mental and physical challenge of a 24-hour race. 👏 #BeUnited #lemans24 #leedsuniversity