The Eras Tour is setting records beyond its sold out crowds each night.⁠ ⁠ With Taylor in town last weekend, Chicago's 96.8% hotel occupancy rate was the highest in the city's history. On average, 44,838 rooms were booked over the course of three days.⁠ ⁠ But this isn't the first time we've seen this: Swift's three-night visit to Houston in April turned into the city's highest hotel revenue week of the year, and her two Vegas shows in March brought Sin City tourism back to pre-Covid levels.⁠ ⁠ Overall, the tour is averaging $11-12 million in ticket sales per concert, with fans spending $1,300 on average between tickets, merch, and more.⁠ ⁠ #taylorswift #erastour #swifites #economicimpact #businessnews #hospitality⁠