On Monday, it was the Vision Pro. Today, it was Messi.⁠ ⁠ Back in February, Apple struck a 10-year, $2.5 billion deal with MLS to become its exclusive streaming partner. With Messi in the fold, that could turn out to be a bargain.⁠ ⁠ While final details of his Inter Miami move are still unannounced, various reports say the tech giant played a role in luring Messi stateside.⁠ ⁠ As part of his MLS deal, Apple will reportedly offer the World Cup champ a cut of subscription revenue from Apple TV+’s MLS Season Pass.⁠ ⁠ And even before today’s big announcement, Apple revealed plans yesterday for a four-part docuseries on the footballing legend.⁠ ⁠ #messi #mls #streaming #apple #intermiami #businessnews #technews #sportsbusiness