I *FINALLY* got my hands on the @logolounge book 13 (thank you for my copy guys) and I’m so excited to get stuck in and check out some of the amazing artists. If you’re a graphic designer, and you haven’t heard of the LogoLounge, then where have you been? I’ve been waiting more than 7 months since I found out my designs would be published in this book, just to get my hands on it. And the guys at the LogoLounge have asked me to do a little case study about one of my featured logos. The Electric E (printed on the back of the book) is an extruded E that leaves a lightning bolt in the negative space. It was actually a rejected client logo. The original client had the word electric in their name, but the business didn’t actually have anything to do with electricity, so in all honesty, they were probably right to reject it (as beautiful as it is). When I announced that this logo had made it into the LogoLounge back in January, that video went viral and received more than 3M views. And ...